{"id":813,"date":"2019-04-26T00:00:00","date_gmt":"2019-04-26T00:00:00","guid":{"rendered":""},"modified":"2022-02-07T15:53:31","modified_gmt":"2022-02-07T15:53:31","slug":"entrevista-a-josep-esteve-director-general-de-rodi-expansion","status":"publish","type":"post","link":"https:\/\/www.rodi.cat\/blog\/entrevista-a-josep-esteve-director-general-de-rodi-expansion\/","title":{"rendered":"Entrevista a Josep Esteve, Director General de Rodi, per Artur Zan\u00f3n (Expansi\u00f3n.com)"},"content":{"rendered":"\n

Rodi Motor Services factura 250 milions i creix amb la compra de cinc tallers<\/h2>\n\n\n\n

La firma lleidatana factura un 5% m\u00e9s malgrat l’atonia del sector i adquireix tres empreses.\u00a0El grup, propietat de tres fam\u00edlies i Michelin, cerca sortir de Catalunya, Arag\u00f3 i les Can\u00e0ries.<\/strong><\/p>\n\n\n\n

Els tallers d’automoci\u00f3 Rodi van tancar el 2018 amb una facturaci\u00f3 de 250 milions d’euros, fet que suposa un 5% m\u00e9s que el 2017<\/strong> . L’empresa, amb seu a Lleida, t\u00e9 pres\u00e8ncia a Catalunya, Arag\u00f3 i les Can\u00e0ries, i est\u00e0 avaluant, dins del proper pla estrat\u00e8gic, si salta altres comunitats. \u201cHi ha la voluntat, per\u00f2 cal analitzar-ho\u201d, diu el director general de Rodi Motor Services, Josep Esteve. La companyia est\u00e0 participada en un 20% per Michelin i el 80% restant es distribueix entre les fam\u00edlies Esteve, Llopis i Llovera. <\/strong>Aquest darrer soci t\u00e9, fora de Rodi, els concessionaris de Peugeot i Renault a Lleida.<\/p>\n\n\n\n

Rodi es divideix en dues \u00e0rees grans.\u00a0La primera inclou tallers de manteniment i reparaci\u00f3 de turismes i venda de recanvi en pneum\u00e0tics per a vehicles industrials, com ara camions i tractors.\u00a0Aquesta activitat, que va generar uns ingressos de 160 milions el 2018, integra Rodi Motor Services, que opera a Catalunyai Arag\u00f3, i El Paso 2000<\/a>, a les Can\u00e0ries.\u00a0L’altre segment (90 milions) correspon a la venda cap a tallers, a trav\u00e9s de\u00a0l’empresa Nex<\/a>\u00a0(pneum\u00e0tics) i\u00a0Redd<\/a>\u00a0(distribuci\u00f3 de rodes i recanvis per a vehicles de dues rodes).\u00a0<\/p>\n\n\n\n

Rodi ha repr\u00e8s les adquisicions, despr\u00e9s de diversos exercicis sense sortir al mercat. El setembre passat es va quedar amb la madrilenya Hesperia \u2013amb 50 treballadors i una facturaci\u00f3 estimada de 20 milions per a aquest any\u2013, especialista en la distribuci\u00f3 d’accessoris i recanvis de motos.\u00a0<\/strong>Ara ha fusionat aquesta activitat amb la seva divisi\u00f3 de pneum\u00e0tics a una nova empresa anomenada Redd.\u00a0<\/p>\n\n\n\n

Aquest any ha adquirit tres empreses amb cinc tallers, que sumen cinquanta empleats m\u00e9s, segons explica Josep Esteve, Director General de grup Rodi Motor Services.\u00a0La m\u00e9s important \u00e9s Pneum\u00e0tics Morros Trull\u00e0s, amb tres establiments ubicats a Manresa, Sant Joan de Vilatorrada (Bages) i Badalona (Barcelon\u00e8s).\u00a0Les altres dues s\u00f3n Pneum\u00e0tics Agust\u00ed a Amposta (Montsi\u00e0) i Taller D\u00edaz Sub\u00edas a Alcarr\u00e0s (Segri\u00e0).\u00a0Les adquisicions s’han fet aprofitant que les empreses no tenien relleu familiar.<\/p>\n\n\n\n

Actualment,\u00a0Rodi compta amb 1.500 treballadors i 130 punts de venda<\/strong>, a m\u00e9s dels quinze espais que t\u00e9 a les Can\u00e0ries.\u00a0Al costat de la possible entrada a altres zones d’Espanya, la companyia considera que t\u00e9 marge per cr\u00e9ixer a Girona.\u00a0La f\u00f3rmula en aquests casos seria similar a la de darreres ocasions: aprofitar les oportunitats per fer adquisicions.\u00a0\u201cHem seguit una pol\u00edtica financera conservadora durant els darrers anys;\u00a0podr\u00edem abordar una expansi\u00f3 territorial\u201d, apunta.\u00a0A m\u00e9s, ha comen\u00e7at a deu tallers una prova pilot sobre sistemes de suspensi\u00f3 i frens de remolcs.\u00a0Rodi tamb\u00e9 vol cr\u00e9ixer dins de les bases de transportistes per oferir-los un servei integral de pneum\u00e0tics;\u00a0per ara, treballa amb Sertrans, Serveto, Marcotran i Transcarreras.<\/p>\n\n\n\n

El seg\u00fcent pas, el cotxe el\u00e8ctric<\/h2>\n\n\n\n

A m\u00e9s de renovar la seva p\u00e0gina web per promocionar la venda per Internet,\u00a0la companyia ha instal\u00b7lat el seu primer espai per atendre vehicles el\u00e8ctrics, que est\u00e0 ubicat al taller de Montigal\u00e0 (Badalona).\u00a0<\/strong>\u201cHa d’estar separats de la resta i el personal necessita una formaci\u00f3 espec\u00edfica\u201d, indica l’empresari.\u00a0El sector de l’automoci\u00f3 est\u00e0 vivint una fase de transformaci\u00f3, no nom\u00e9s per l’entrada dels vehicles el\u00e8ctrics, sin\u00f3 tamb\u00e9 pel canvi als costums en mobilitat, amb menys cotxes en propietat, m\u00e9s vehicles compartits i transport p\u00fablic.\u00a0Durant els primers mesos de l’any, les vendes a Catalunya han baixat un 6,1%, segons ANFAC, la patronal del sector.<\/p>\n\n\n\n

Avan\u00e7ar a cop d’adquisicions<\/h2>\n\n\n\n

Nascuda el 1990 de la fusi\u00f3 de Pneum\u00e0tics Segur i Serveis Germans Esteve, Rodi ha anat creixent a base d’adquisicions.\u00a0“Ens hem convertit en especialistes en integraci\u00f3 d’equips humans i de sistemes”, explica Josep Esteve.\u00a0La companyia ha fet diversos salts destacats en aquests trenta anys.\u00a0El primer, el 2006 i 2007, va ser la compra de Speedy Autoserveis i Central del Pneum\u00e0tic.\u00a0\u201cVam passar de 400 empleats a 800 persones\u201d, apunta l’empresari.\u00a0El 2011, Michelin va entrar al capital de Rodi, del qual actualment controla una cinquena part.\u00a0L’empresa lleidatana va accedir a les Can\u00e0ries el 2014 amb l’adquisici\u00f3 d’El Paso 2000, una marca que s’ha mantingut.\u00a0“All\u00e0 vam aprendre que la log\u00edstica \u00e9s m\u00e9s complicada i l’efecte de doble insularitat a algunes illes”, comenta.<\/p>\n\n\n\n

Despr\u00e9s d’un per\u00edode sense moviments, Rodi va reprendre les compres al 2018 a un sector molt atomitzat i en qu\u00e8 els principals competidors s\u00f3n Midas, Norauto, Aurgi i Bosch Car Service.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rodi Motor Services factura 250 milions i creix amb la compra de cinc tallers La firma lleidatana factura un 5% m\u00e9s malgrat l’atonia del sector i adquireix tres empreses.\u00a0El grup, propietat de tres fam\u00edlies i Michelin, cerca sortir de Catalunya, Arag\u00f3 i les Can\u00e0ries. Els tallers d’automoci\u00f3 Rodi van tancar el 2018 amb una facturaci\u00f3 de … <\/p>\n

Seguir llegint “Entrevista a Josep Esteve, Director General de Rodi, per Artur Zan\u00f3n (Expansi\u00f3n.com)”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nEntrevista a Josep Esteve, Director General de Rodi, en Expansion<\/title>\n<meta name=\"description\" content=\"Entrevista a Josep Esteve, Director General de Grup Rodi Motor Services pel diari financer Expasi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rodi.cat\/blog\/entrevista-a-josep-esteve-director-general-de-rodi-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a Josep Esteve, Director 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